KSI to showcase Dagenham & Redbridge fixtures on YouTube channel in new DAZN partnership

Dagenham & Redbridge have announced a new season-long broadcast partnership with DAZN and KSI that will see the club’s fixtures reach an even wider audience during the 2026-27 campaign.

KSI, who became a part-owner of the National League South club earlier this year, will livestream a number of fixtures on his YouTube channel throughout the season.

The collaboration builds on the successful streaming of the Daggers’ Non-League Day clash with Hampton & Richmond Borough back in March, which was shown for free on his channel.

KSI’s YouTube channel has 18.9 million subscribers at the time of writing, providing Dagenham with a significant platform to showcase the club and National League South football to new audiences.

For exclusive stories and all the detailed Non-League news you need, subscribe to The Non-League Paper website, digital edition, or newspaper from as little as 14p a day.

WATCH THE LATEST NON-LEAGUE GOALMOUTH HERE

You can now listen to the Non-League Goalmouth on both Spotify and Apple Podcasts.

Expanded coverage

The agreement will also bring additional content around the Daggers, including behind-the-scenes access, special guests and new digital-focused features.

Creators, athletes and other well-known personalities will feature in the coverage, with further details on the formats, content and selected fixtures to be announced in due course.

KSI said: “Football has always been about bringing people together, and this partnership gives us the chance to tell the stories that don’t always get the spotlight.

“Dagenham & Redbridge has an incredible community behind it, and we’re going to bring fans closer to the club than ever before while introducing millions of people to what makes non-league football so special.”

“Dagenham & Redbridge has an incredible community behind it, and we’re going to bring fans closer to the club than ever before while introducing millions of people to what makes non-league football so special.”

Wider audience

DAZN’s CEO for growth markets, Pete Oliver, said the broadcaster sees the agreement as an opportunity to build on its work with the National League and broaden coverage of the National League South.

“DAZN is committed to making sport more accessible and reaching fans wherever they are,” he said.

“By partnering with KSI and Dagenham & Redbridge, we can bring National League South football to new audiences through broader distribution, innovative formats and creator-led storytelling.

“This collaboration demonstrates how technology and compelling content can help clubs connect with fans in new ways and extend their reach far beyond traditional audiences.”

Growth

Dagenham & Redbridge CEO John Grabowski believes the agreement can help the club continue to grow its profile while shining a spotlight on the National League South.

“This is a genuinely exciting moment for our football club,” he said.

“We believe clubs at every level deserve the opportunity to build global audiences, and by working with DAZN and KSI we’re creating something that hasn’t been seen before in non-league football.

“This partnership is about much more than broadcasting matches – it’s about growing our club, shining a spotlight on the National League South, and showing what is possible when football embraces innovation.”

READ MORE: Mark Carruthers: How Hartlepool United are rebuilding their bond with the town