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What entices investors to Non-League football? How a community makes clubs an attractive proposition

From Gateshead to Goole, overseas money is starting to find its way into Non-League. In the latest of their monthly boardroom updates, Tim Fuell, of the Football Pyramid Partnership asks what investors are seeing, what clubs stand to gain and whether the game is ready for the consequences?
Non-League clubs like Gateshead have now become interesting propositions for potential investors

A fortnight ago, Gateshead were facing a financial crisis.

Players and staff had not received September wages, a major shareholder had withdrawn support and the club were struggling at the foot of the National League.
Then, on October 9 an announcement.
An agreement in principle to sell Gateshead to American-based Flacks Group, subject to approval by the Independent Football Regulator.
International investors
Founded by Manchester-born businessman Michael Flacks, the group specialises in acquiring and turning around troubled businesses.
Gateshead’s announcement referred to global assets exc...

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