Broadcast deal means supporters can watch Southern League action around the world

By Tom Blackett

THE Southern League is set to go global – after penning a ground-breaking, multi-year media rights deal to broadcast its 82 clubs’ matches live online.

The league-level agreement provides clubs with the means to broadcast pay-per-view games live online, subject to FIFA regulations.

The partnership with tech company TicketCo Media Services is designed to help clubs increase fan engagement, develop their own digital strategies and drive commercial revenue.

Southern League chairman Terry Barratt said: “TicketCo are a global player and have the expertise that will enable our clubs to screen games to a high level.

“I am excited at the prospect of our clubs screening matches which will enable supporters worldwide to watch at an acceptable price.”

TicketCo head of global partnerships David Kenny said: “This makes online broadcasting available to clubs regardless of size and helps bring football back to the people. Via our technology, leagues and clubs now have ownership of their own broadcasting via our hybrid revolution.”