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Non-League Paper

‘THE SHOP’ SIGNS FOR ‘THE SHOP’

by
The Non-League Football Paper Team
24 May 2026

By Neil Harvey

‘HIS Name Is A Shop’, as the fanous chant goes – now Lenell John-Lewis is endorsing it!
In the most unlikely transfer of the summer, the Boston United frontman, nicknamed ‘The Shop’, has teamed up with his namesake department store ahead of a busy summer of football.
The move comes as research from John Lewis, the retailer, shows that the late start times for this summer’s World Cup games in the Americas will prompt more fans to cheer on their team from the comfort of their sofas. In fact, 58 per cent of people say they will b...

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