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Flying the flag for British Asians

AS a British Asian, I’ve always felt there was a lack of football agencies championing the under-represented or supporting footballers who’d fallen out of the professional game back into the pro ranks.
Flying the

Razzi Hassan Be. co-founder

AS a British Asian, I’ve always felt there was a lack of football agencies championing the under-represented or supporting footballers who’d fallen out of the professional game back into the pro ranks.
With that in mind I set up consultancy, advocacy and representation organisation, Be. in late 2020. It meant looking in Non-League and beyond where there’s little help for players when it’s these guys who need it most.
A great example is our first client, former Walsall forward Maziar Kouhyar, who crossed paths with us as we got set to officially launch. Our Direc...

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