By Neil Harvey

London Colney’s players have become sex symbols this season – all thanks to a unique sponsorship campaign.
The Spartan South Midlands League Blueboys have become the first club to have the crotch of their home and away shorts sponsored as part of a playful partnership with sexual wellness brand, Lelo, The partnership has been set up as part of the brand’s mission to help break down the taboo surrounding male sex toys and sexual wellness.
Findings from Lelo reveal that almost a third of men (30%) wouldn’t feel comfortable telling people they own a sex toy, while over a quar-...