We are often reminded that football is in the entertainment business. While this is nominally true, it’s a very different beast to that which falls under the traditional umbrella of entertainment. Even more so at Non-League level. I had time to consider this recently when attending a mass entertainment event some distance outside my sphere of expertise. There’s no easy way of saying this, but I had ringside seats at the Birmingham Arena for the opening night of the Strictly Come Dancing live tour. Admittedly, they were free, as was the luxury hotel, which crucially ...