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CAN SUCCESS BE ARTIFICIAL?

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I WAS fortunate to be at the recent Soccerex conference in Manchester where Non- League football came under the spotlight in a session featuring club chairmen and renowned Spanish football jour nalist Guillem Balague. The timing of such a panel discussion was appropriate, for the much-publicised events at Billericay Town have commanded considerable attention and provided plenty of talking points. Billericay for the Football League? We have seen very bold ambitions coming from Non-League clubs in the past, notably in Essex where “crash and burn” stories are not uncommon &ndash...

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