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LIONESS LUCY FILLS US ALL IN PRIDE AND JOY

LIONESS LUCY

By Richard Edwards

HISTORY MAKERS: England players celebrate their semi-final win over Australia on Wednesday

■ ENGLAND’S historic appearance in the World Cup final has coincided with a surge in women’s football fan engagement. The study, carried out by Brand Finance, found that the number of women who follow football in the UK has risen from 25% to 33% since the last World Cup in 2019.
Hugo Hensley, Head of Sports Services at Brand Finance, said: “The growth of women’s football fan engagement is a positive development for the sport. It shows th...

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