DAZN teams up with TikTok to stream National League clash for free

You can watch ALL National League games, live or on demand HERE

National League football is set for a major first this weekend as DAZN teams up with TikTok to stream a live fixture for free on the social media platform.

Saturday’s clash between Southend United and Carlisle United (5.30pm) will be shown live on DAZN’s official TikTok channel – @dazn_nationalleague – marking the start of a new collaboration designed to make the league more accessible and interactive for fans.

The partnership aims to bring live football directly to new audiences through TikTok LIVE, while DAZN and TikTok will also host a workshop for all 72 National League clubs on using the platform for storytelling, fan engagement and content creation.

Pete Oliver, DAZN’s CEO of Growth Markets, said: “This collaboration with TikTok is an important moment in DAZN’s longstanding partnership with the National League.

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Engagement

“Through broadcasting National League content on DAZN’s dedicated TikTok channel and hosting a workshop on leveraging the platform, we’re working with clubs to grow their engagement, tell their stories and reach wider audiences.

“DAZN is helping make football more accessible and creating opportunities for clubs to thrive in the digital era.”

National League CEO Phil Alexander welcomed the initiative: “Our partnership with DAZN and TikTok brings clubs closer to their communities and helps shine a spotlight on the National League at a crucial moment.

“By making National League football available live and free on DAZN’s TikTok channel, we’re giving fans everywhere the chance to connect with the game they love, while building momentum for the 3UP campaign.

“This is a fantastic opportunity to amplify our voice, as well as that of the clubs, players, MPs, the Football Supporters Association and fans that are calling for change.”

Accessible

TikTok’s UK sports lead Abbie Raybould added: “Football is at the heart of TikTok’s global community, it’s the number one sport our users follow, watch and play.

“Collaborating with DAZN to bring the National League to TikTok LIVE is a big step towards making football more accessible, immersive and interactive – championing the community spirit that underpins the national game.

“TikTok is a platform that celebrates authentic, local stories and this collaboration will bring fans closer to their favourite clubs.”

The launch comes ahead of the league’s “3UP Day of Action” on November 15, which calls for three promotion places into the EFL.

Clubs across the division will delay kick-offs until 3:03pm to support the “Put Football First” campaign.

Fans can watch Southend v Carlisle live on @dazn_nationalleague this Saturday at 5.30pm, free via TikTok LIVE.

Click HERE to watch every National League fixture, live or on demand, via DAZN

READ MORE: Which National League games can you watch live on DAZN this week?