The Bostik League, The Northern Premier League and the Southern League have today all announced a new two-year sponsorship deal with leading online gambling company Bet Victor starting from season 2019/20.
It’s the first time that a single brand takes on the title sponsorship of every Step 3 and 4 competition and the company have announced that each league’s website will be refreshed with brand new content added
The new BetVictor sponsorship is expected to bring in a significant level of new investment into each competition, underpinning BetVictor’s commitment to supporting the game and to strengthen its digital presence through unique collaborations and campaigns.
In a joint statement, Nick Robinson – Isthmian Football League Chairman, Mark Harris – Northern Premier League Chairman and Terry Barratt – Southern League Chair, said: “We are delighted to be working with BetVictor, such a high-profile sponsor. It is a major coup for the leagues at the Steps 3 and 4 of the National Leagues System. By working collectively, we become a much more attractive commercial and media proposition. We are all striving to professionalise our competitions and this sponsorship takes things to a new level.”
Meanwhile, commenting on the partnership, BetVictor’s Director of Brand and Creative, Matt Parkes stated: “We’re very excited about this partnership and we’re confident it will be a successful one for all three leagues and for BetVictor. The growing popularity of the leagues amongst the football community in the UK gives us the opportunity to amplify our brand’s digital presence and engagement, and to get closer to the leagues’ football fans.”
From the start of the season, all 228 clubs taking part in Step 3 and 4 divisions will carry the BetVictor logo on their shirt sleeves.