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Best Brands to Bet on the National League

Interest in the National League has soared in recent years with more fans than ever before turning their back on the more famous divisions, such as the Premier League and Championship, putting their faith in what is often referred to as real football for real fans.

The fifth tier of English football boasts a healthy mix of former big teams who have fallen on hard times and ambitious sides aiming to spend big and propel themselves through the ranks. The National League consists of 24 sides. The top seven finishers scrap it out for promotion to League Two, where the prize money increases, the bottom four relegated.

It comes as no real surprise that major bookmakers are now showing an active interest in National League and Non-League football. Betting brands offer coverage of every match with over 100 betting markets available on each. You can have your say before kick-off or bide your time and take advantage of the in-play betting. A financial interest is as exciting in the final few minutes as it was before the start.

National League football is a thrill, but not nearly as exciting as landing a winning bet on the games. Profiting from your love of domestic football is every bettor’s dream. If you’ve not yet cast your eye down as far as Non-League football but would like to find out what all the fuss is about, you’ll be delighted to learn there has never been a better time that now to give it a go. Major bookmakers offer a host of fantastic welcome bonuses and we’ve picked out our five favourite deals. The best sports welcome offers can be found here.


Ladbrokes offer extensive betting coverage on major football divisions from across the globe, from the Premier League and La Liga to Scottish Premiership and National League. New customers receive a stunning welcome bonus.

Sign up for an account with Ladbrokes, deposit and bet £10 on any football market from any league at minimum odds and they’ll give you a £30 free bet to use how you see fit. For a £10 outlay you’ll get £40 worth of bets and that’s more than enough to familiarise yourself with the site, mobile app and football section.


Betfair is one of the biggest online bookmakers in the world and they simply love giving their fanbase the best deals available. The sportsbook focuses its attentions on football and horse racing, and you’ll struggle to find a better site to bet on the beautiful game.

Open an account with Betfair now and you’ll receive a welcome bonus, designed to reward you for choosing them over the competition. Sign up and place 5x £10 bets to receive a £20 free bet. This process can be repeated up to five times, meaning the more you bet the more of a bonus you’ll receive. Qualifying bets must be placed on selections with odds of 1/2 or better.


If in play betting is your thing, you’ll find a friend at bet365. They offer hundreds of markets on hundreds of matches from dozens of leagues in world football. You can bet pre-match or at any stage of the 90 minutes and you’ll find competitive prices with attractive cash out offers made too. Bet365 even stream live football, allowing you to watch your punts on desktop and mobile apps.

What do they have for new customers to help sweeten the deal? Join now for a 100% matched bonus. This means bet365 will match your first deposit as a free bet on anything from £5 and £100. The more you deposit when opening an account, the bigger the free bet credit. Use it on football or one of the many other sports available.


Betway may not have the same experience and reputation as some of their rivals but they are a team determined to make up ground. They aim to do this by offering competitive prices on the most popular sports, including football, horse racing and greyhounds. All major competitions and divisions are covered, from Champions League to National League.

Open an account today and you’ll receive a matched bet up to £30. Make your first deposit for £30 and Betway will give you another £30 to use how you see fit. That means you’ll have a £60 war chest to take on the bookies. Use it wisely and you could beat the traders with their own cash. Qualifying bets must be on selections with odds of 1.75 or better and can’t be cashed out.

William Hill

William Hill offer consistently better odds than most of the competition and that’s why they remain a real favourite with punters and sports fans. They don’t go for the big promotions like some of their rivals, preferring to stick to the basics and offer regular, reliable value. They do run with an attractive welcome bonus, however.

Sign up for a new online betting account at William Hill, bet £10 on sports and get £30 worth of free bets. These are broken down into three £10 bet credits and can be used on a market that catches your attention. Bonuses must be used within a 30 days period and the qualifying bet must be at odds of 1/2 or better. Other terms and conditions apply.

This article was brought to you by The Non-League Paper, the UK's best-selling football title on the newsstand, on-sale every Sunday.
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