Northern Premier League signs player performance partner

BetVictor Northern Premier League clubs are getting ready to start working with the competition’s first-ever player performance partner.

International sports data analytics specialist PlayerMaker was unveiled as official player performance partner on Monday. Initially running for 12 months, the deal will see PlayerMaker’s unique AI-driven boot-mounted device offered to players across the NPL’s 62 semi-professional clubs.

Already in use internationally, PlayerMaker tracks and analyses tactical, technical and physical player performance on and off the pitch. The data generated is designed to inform the decision-making processes of managers and coaches, particularly in relation to player performance optimisation, talent identification and injury prevention.

Players at participating NPL clubs will have the opportunity to train wearing the PlayerMaker device, providing the coaches and players with access to comprehensive and secure tailored metrics. The competition will also be asking The Football Association for permission for players to start wearing devices in competitive matches.

NPL chairman Mark Harris said: “The BetVictor Northern Premier League has always led the way in adopting digital technology. We are also committed to helping drive forward standards in coaching and player development. This exciting new partnership with PlayerMaker is the next stage in this journey.”

PlayMaker CEO and co-founder Guy Aharon said: “We are absolutely thrilled to be acting as the NPL’s official player performance partner over the next year. It is fantastic to see the NPL embracing technology in this way and we look forward to collaborating with clubs over the coming year.”

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