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Non-League Paper

NO BOOKMAKER BRANDING AT TRIDENT GROUNDS

THE TRIDENT Leagues – Northern Premier League, Southern League and Isthmian League – have secured a multi-million pound investment programme that will see them take the title of Pitching In. GVC Holdings – the group behind bookmakers Ladbrokes and Coral – are behind the unique partnership that has been designed to support and promote grass-roots football.
In contrast to the previous deal with BetVictor – that lasted one season and drew criticism – there will be no promotion of the betting brands and, other than the Pitching In programme, there will be no ...

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