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Mark Harris: Time is the key to clubs

Every summer, the same questions come around. ‘Why are the fixtures out so late? Why can’t we find out sooner if we’ve been laterally moved? Surely AI could sort all this out?’

BOARDROOM PRE-SEASON QUESTIONS ANSWERED
By MARK HARRIS

BATTLE AT THE TOP: Planning, organisation and understanding of the rules are key elements to helping to keep clubs in control
PICTURE: Garry Griffiths

Every summer, the same questions come around. ‘Why are the fixtures out so late? Why can’t we find out sooner if we’ve been laterally moved? Surely AI could sort all this out?’
They’re all fair questions. After all, in 2026 we’re using artificial intelligence to write reports, analyse matches and even help recruit players. So why can’t it produce a fixture list?
The short answer is b...

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