KSI to stream Dagenham v Hampton game on Non-League Day

The collaboration between the National League South club, the National League and its broadcast partner DAZN marks the first time a Step 2 match will be available to watch in this way.

YouTube star and Britain’s Got Talent judge KSI was announced as a part owner in the Daggers earlier this month.

Saturday’s National League South clash will be shown on his channel that boasts 17.5 million subscribers.

Hugely exciting

“We appreciate DAZN’s creativity and ambition to partner with KSI and bring our match to a global audience, for free.

“It is a powerful statement of intent from DAZN and the National League.

“We want to make history on March 28th, not just in terms of viewership, but also in how non-league football can be seen, shared, and celebrated around the world.”

Global reach

“Moments like this show what’s possible when football, creators, and modern distribution come together to reach entirely new audiences.

“DAZN’s partnership with the National League is built around innovation and growth.

“We’re helping clubs expand their fanbases, tell their stories globally, and embrace a digital-first future.

“By combining the authenticity of non-league football with DAZN’s global platform, technology, and marketing capabilities, we’re giving clubs the tools to thrive in a new era for the game.”

Innovation

Phil Alexander, CEO of the National League said: “This collaboration highlights the power of embracing innovation in modern football.

“By bringing together clubs, creators, and a global streaming platform like DAZN, we’re opening new doors for visibility and engagement.

“Streaming this game in this way is a landmark moment not only for the National League but also for the wider Non-League game.

“Partnering with DAZN and tapping into KSI’s global audience gives us a unique chance to showcase what makes this level of football so special.

“Making the match free and available worldwide reiterates a shared ambition of the National League and DAZN to grow the game and reach new supporters.”

PIC: Arfa

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