Step 4

ENTAIN PITCH IN WITH TOP AWARD

by
The Non-League Football Paper Team
23 November 2025

By Neil Harvey

ENTAIN’S Pitching In initiative has beaten off fierce competition to be named Grassroots Initiative of the Year at the Global Football Industry Awards.
Launched by Entain in 2020, the trailblazing initiative has made a huge impact in Non-League football.
Pitching In is the title sponsor of the Step 3/4 Isthmian, Northern Premier and Southern Leagues, but their involvement is so much more than being a flagship sponsorship.
At the heart of the initiative is the ambition to enhance engagement between football clubs and their local communities, leading to Entain b...

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