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Chris Dunlavy

Chris Dunlavy: The heart & soul of football!

Chris Dunlavy argues that data and analytics are stripping football of its creativity, while the EFL and Non-League pyramid remains a haven for freedom, flair and entertainment.
Data analytics are taking over the higher echelons of the game

Numbers were crunched like a kid with a bowl of Frosties, and the data used to optimise everything from throw-ins and goal kicks to when players should go to bed.

Before long, those numbers governed their waking hours, too; when to press, when to run, where to be and what to do in every conceivable situation.
Long-range efforts were discouraged and dismissed as low-value chances. Set-pieces prioritised as the best route to goal. Dribbling frowned upon.
Data analysis is nothing new, of course.
Robotic
Charles Reep and Bernard Benjamin created an early forerunner of the expected goals model way...

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