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Non-League Paper

HEART & SOUL OF FOOTBALL!

GENERATION X: Data analytics are taking over the higher echelons of the game
PICTURE: Alamy

NUMBERS were crunched like a kid with a bowl of Frosties, and the data used to optimise everything from throw-ins and goal kicks to when players should go to bed.
Before long, those numbers governed their waking hours, too; when to press, when to run, where to be and what to do in every conceivable situation. Long-range efforts were discouraged and dismissed as low-value chances. Set-pieces prioritised as the best route to goal. Dribbling frowned upon.
Data analysis is nothing new, of cour...

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