Just ask the NFL about the importance of eyes on their product. Even the most-watched sport in America can do with more attention – and the Taylor Swift effect has been clear to see.
Matt Badcock
Mitch is back in the groove
Trust HUST for smiles all round
MATT BADCOCK: It began with a brain storm
LET’S CREATE A FOUR NATIONS!
MATT BADCOCK: A night of pure TV gold…and so much warmer!
United stand keeps Kevin’s spirits alive
It’s the battle of the giants
MATT BADCOCK: It’s a lifeline for the nearly men!
MATT BADCOCK: We must act on stupidity
Everyone was set to celebrate Non-League football – so it was a bit depressing when we had to make the editorial decision to run our front page on the appalling allegations of Warrington Town keeper Tony Thompson being sent off for his reaction after claims a so-called Guiseley ‘fan’ apparently urinated in his water bottle.